Information We Collect
We collect information necessary to provide our lead response automation services effectively. This includes personal information you provide when setting up your account, such as your name, business name, email address, phone number, and payment information. Through our automation system, we also collect lead data including prospect names, email addresses, phone numbers, form submission content, and inquiry details. We automatically collect technical information such as IP addresses, browser types, device information, and usage patterns when you use our website or services. Additionally, we may collect business information you provide to customize your automation, including your services, pricing, tone preferences, and specific response handling instructions.
How We Use Your Information
Your information is used primarily to deliver and improve our lead response automation services. We use personal and lead data to operate your automated responses, engage prospects via email and WhatsApp, track response metrics, and generate analytics reports about your engagement performance. We process inquiry data to continuously optimize response messaging, ensuring better engagement and higher conversion rates. Your business information helps us customize your automation to represent your company accurately and respond to inquiries appropriately. We also use contact information to communicate with you about your account, service updates, and technical support. Payment information is used solely for billing purposes and processing subscription fees.
Information Sharing and Disclosure
We do not sell, rent, or trade your personal information or customer data to third parties for marketing purposes. We may share your information with trusted service providers who assist in delivering our services, such as cloud hosting providers, payment processors, and technical support partners. These providers are bound by confidentiality agreements and can only use your information for the specific services they provide to us. We may also disclose information when required by law, to protect our rights or property, or in connection with a business transfer such as a merger or acquisition. In such cases, we will ensure the receiving party maintains the same privacy protections outlined in this policy.
Data Security and Protection
We implement comprehensive security measures to protect your personal information and lead data from unauthorized access, alteration, disclosure, or destruction. All data is encrypted during transmission using industry-standard SSL/TLS protocols and encrypted at rest using advanced encryption algorithms. Access to your information is strictly limited to authorized personnel who need it to perform their job functions, and all access is logged and monitored. We conduct regular security audits, maintain secure data centers with physical access controls, and implement multi-factor authentication for all system access. Our automation systems are designed to automatically detect and protect sensitive information during message processing, ensuring personally identifiable information is handled with appropriate care.
Your Privacy Rights and Choices
You have several rights regarding your personal information and how we use it. You can access, update, or delete your account information at any time through your dashboard or by contacting our support team. You have the right to request a copy of all personal information we have collected about you, including lead data and response records. You can also request that we delete your personal information, though some data may need to be retained for legal or business purposes. If you wish to opt out of certain communications, you can update your preferences in your account settings. For customers in certain jurisdictions, additional rights may apply, including the right to data portability and the right to object to certain types of processing.
Lead Data and Message Retention
Our automation system stores lead inquiries and response messages to provide services, track engagement, and improve our technology. All lead data and messages are stored securely and used only for the purposes outlined in this policy. We retain lead data and response records for as long as necessary to provide ongoing services and generate analytics reports. Personal information is generally retained for the duration of your active subscription plus an additional period as required by law or for legitimate business purposes. Lead data and associated messages are automatically deleted according to our retention schedule, typically within 2-3 years unless longer retention is required for legal compliance. You can request early deletion of your data upon account cancellation, subject to any legal retention requirements.
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze website usage. Essential cookies are necessary for basic website functionality, including user authentication and security features. Analytics cookies help us understand how visitors interact with our website, allowing us to improve our services and user experience. Marketing cookies may be used to display relevant advertisements and track the effectiveness of our marketing campaigns. You can control cookie preferences through your browser settings, though disabling certain cookies may limit website functionality. We do not use cookies to track your activities across other websites or collect sensitive personal information.
Privacy Policy Updates
- We may update this privacy policy periodically to reflect changes in our practices, services, or applicable laws
- Material changes to our privacy practices will be communicated via email at least 30 days before they take effect
- Minor updates and clarifications may be posted directly to our website with an updated revision date
- Continued use of our services after policy changes constitutes acceptance of the updated terms
- We encourage you to review this policy regularly to stay informed about how we protect your privacy and handle your information
RocketReply is owned and operated by Mahtani Pte Ltd, a Singapore company. (Reg. No.: 201012500G)